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Marketing segmentation is almost a mandate if you are a brand selling online through your D2C eCommerce store. It is a process that allows you to understand your customers better and thus communicate with them better. It helps a brand design its marketing and outreach efforts...
eCommerce retail represents a massive opportunity today for retailers of all scales and sizes. Every e-tailer aims to make more of a splash, grab more eyeballs, score more traffic, and of course, garner steady sales. This is easier said than done, as hundreds...
Entrepreneurs dream of building a business that caters to millions while also keeping their focus trained on satisfying every individual customer. A happy customer keeps coming back, tells more people about your brand, and continues to place a certain...