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If you are a business owner or an e-commerce store owner, you’ve probably heard the terms ROAS and ROI when talking about advertising optimization. But these are not mere “terms” or jargons. They are the keys to unlock a goldmine of advertising opportunities for your brand. .....
Imagine a buyer visiting your online nursery store. He is looking for accessories like seeding trays or saplings like tomato to build his kitchen garden. He has visited you previously for his flowerbed requirements, and has already displayed certain kind of preferences .....
We completed a ton of research and planning around how to build buyer personas. Creating these personas are even more fun. Much like kicking-off the party now that the research is done...