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When you provide your online shoppers with unparalleled speed, stability, and security, you generate good business and earn customer loyalty in return. The performance of your online store directly impacts the behavior of your online shoppers.
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A lot of effort, time, resources, and perseverance goes behind bringing visitors to your eCommerce store. Getting these visitors to convert is of utmost importance, and the page load speed plays a crucial role at this point.
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A visitor is browsing through your dog food store, she adds a 20kg pack of Adult Dog food to the shopping cart, but leaves without making a purchase. This is a classic case of cart abandonment.