WhatsApp has been ruling the personal messaging domain for years now, with billions of users and trillions of interactions. The platform...

In terms of our ability to use numbers to drive decisions, we’ve come a long way from using Excel spreadsheets. When Google Analytics was...

A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several ads from...

The consumer market today is the most dynamic it has ever been. As a result, it becomes especially tricky for brands to manage and...

When was the last time you saw a specific shade of fluorescent green with black and immediately recognised Spotify? Black with an...

Email marketing is one of the most effective ways to reach out to your customers. It helps with engagement and increases repeat orders...