Shoptimize Campaign optimization hacks for D2C brandsThe consumer market today is the most dynamic it has ever been. As a result, it becomes especially tricky for brands to manage and...
Shoptimize May 95 minTrends & InsightsHow to use WhatsApp to drive better marketing outcomes for your D2C brand WhatsApp has been ruling the personal messaging domain for years now, with billions of users and trillions of interactions. The platform...
Shoptimize Apr 294 minAI & TechTypes of analytics, and why they are important for your D2C brandIn terms of our ability to use numbers to drive decisions, we’ve come a long way from using Excel spreadsheets. When Google Analytics was...
Shoptimize Apr 155 minProduct UpdatesAttribution Models: which channel would you give credit to?A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several ads from...
Shoptimize Mar 254 minD2C eCommerceCampaign optimization hacks for D2C brandsThe consumer market today is the most dynamic it has ever been. As a result, it becomes especially tricky for brands to manage and...
Shoptimize Mar 175 minDigital MarketingHow to choose the right colours for your D2C marketing campaigns When was the last time you saw a specific shade of fluorescent green with black and immediately recognised Spotify? Black with an...
Shoptimize Mar 135 minDigital Marketing4 ways to win D2C with email marketingEmail marketing is one of the most effective ways to reach out to your customers. It helps with engagement and increases repeat orders...