Everything You Need to Know About eCommerce
Free listing on Google Shopping Feed is Now Available in India
In April 2020 Google had announced free listing on google shopping feed only for the US Market and since then the whole world was waiting for the free listing to be rolled out worldwide. And there it ...
Impact of iOS 14 on Facebook Advertising for business
Apple has announced that it will change the way the events are tracked for the iOS users with the iOS 14 is rolled out early next year (2021). With iOS 14, iPadOS 14, and tvOS 14, the consumers will n...
D2C eCommerce Trends for Diwali Festive Season
The Indian eCommerce industry has seen a phenomenal growth in recent years, and according to IBEF, it is expected to become the second largest eCommerce market in the world by 2034. The festive season...
Google Organic Search Core Update Rollout December 2020
As you may be aware, Google has officially rolled out the December 2020 core update for Google Organic Search on 3rd December. The update is rolling out right now, as you read this, and it usually ta...
Why should eCommerce websites invest in Google AMPs
Over 70% of the total internet traffic today in India comes from mobile phones. The average load time for a webpage on a mobile device is capped at 19 seconds on a 3G network. What is shocking to know...
D2C tactics for the festive season
The eCommerce penetration in India has grown from 3% last year to 4.8% today owing to the lockdown restrictions due to the pandemic. We are still a little less than a quarter of the penetration that t...
Driving D2C growth with renewed energy!
Shoptimize is nearing its completion of 8 years since inception. In terms of start-up years, one would call us a dinosaur. It almost seems like a lifetime ago that I embarked on this journey. I was mo...
Increase your D2C eCommerce sales even in times of COVID
While offline retail is still struggling to pick up the pace, online retail and specially D2C eCommerce sales have seen significant growth during the pandemic. We have just crossed the 6 months of the...
Don’t let COVID dampen your festive season sales
The global pandemic had an adverse impact on the Indian economy and the entire business ecosystem along with online sales. On 1 September 2020, the Ministry of Statistics released the GDP figures for ...
Top 5 learning from 5 eCommerce women experts
Shoptimize recently concluded a unique and insightful webinar on “How women are fueling the eCommerce boom globally”. From adopting Direct-to-Consumer (D2C) eCommerce as a channel for their busine...
How to do Successful eCommerce Website Migration Without Losing Organic Traffic
As the business grows, technology gets better, user/customer behaviors change and strategies adjust. The website owners and marketers alike will eventually experience the challenges. Website migration...
The evolution of Direct to Consumer eCommerce Model
With the advent of Marketplace eCommerce in India around 2008-2009 and it’s rapid success, for several years, brands did not feel the need for Brand (D2C – direct to consumer) eCommerce. By 2010-2...
Why Direct to Consumer (D2C) Is The Only Sustainable Strategy In The Post Covid-19 Era For Brands
As I write this article, Unlock 2.0 has already begun. People are slowly learning to live with the virus. Projections are being made about post Covid era. Customers and Service providers are getting u...
Why you need AI driven eCommerce platforms
Technology disruption over the last few years has completely transformed the rules of the competition and invented new value propositions and business models. Companies embracing eCommerce marketing s...
Role of AI in Driving eCommerce
Artificial Intelligence, from SIRI to self-driving cars its applications can be experienced everywhere around us and its use is growing rapidly. AI has empowered machines from being rule followers to ...
Brands hop onto the eCommerce bandwagon
When was the last time you visited an eCommerce store and thought of ordering hand sanitizers online? You could just walk outside your home and the local chemist gave you a wide variety to choose from...
Starter Kit for eCommerce Business
With Safety and Social Distancing being of highest importance there’ll be huge shifts in customer buying behavior. People would want to shop as much as possible from the safety of their homes. They ...
Digital Marketing during COVID-19: How to continue marketing your non-essentials
Sudden changes in environmental factors due to COVID-19 lockdown and shipping restrictions have disrupted digital marketing in eCommerce. It has disrupted yearly plans for many organizations especiall...
5 simple tips on when to start eCommerce marketing
You are already selling products online but want to expand your market Ecommerce marketing helps you expand the number of people you can bring to your website by showing the correct product at the co...
6 Tips to improve CTR’s of your paid ads
Are you running paid ads? Then having above-average CTR’s – Click through rates is of utmost importance to you. What is CTR? CTR means the percentage of people who click on your ad after seeing yo...
Brand eCommerce from a risk hedging perspective
Brand eCommerce, by definition generating revenue from a brand’s online store, has been a growing trend and a successful one. We have seen the rise of many fast-moving challenger brands that have sw...
How consumer buying behaviour defines brand’s life stages
In various client conversations, questions come up regarding end-consumer buying behaviour – who is buying, what are they buying etc. In my view, the answer to these question keeps evolving, and in ...
What demonetization did to digital payments, COVID-19 is doing to eCommerce
We are now at the end of week 3 of COVID-19 lockdown in Pune. As our teams are cranking from their homes, I have spent a bulk of my time analyzing data on Shoptimize’s platform.
Effect of Covid-19 on Retail Channels & the most effective way to overcome it
As the overall confirmed cases of COVID-19 gradually move over 2000 in the 2nd most populous country in the world, India gears up for Phase 3. Since the beginning of this pandemic, it may be pertinent...
Newbie’s Guide to Cloud Computing #1
This story is about Noobita, who wants to become a successful hotelier and is taking his first steps in that direction. Noobita lives in a modest suburb of a modern city called Electry. Electry is not...
Life of an eCommerce Brand
Doffing our hat to Abraham Maslow, we routinely see eCommerce brands follow a similar hierarchy of growth. Brands come alive and start having a life of their own, with their “needs” getting fulfil...
5 reasons to buy from a brand website instead of marketplaces
Well, the ease and comfort of buying from the Amazons of the world is undeniable. We are so accustomed to ordering from these eCommerce giants that we don’t even think twice about the hidden factors...
Announcement: On an older version of Magento? Upgrade right away!
Magento Commerce (Adobe) announced recently (https://magento.com/blog/magento-news/supporting-magento-1-through-june-2020) that they will end support for Magento 1 after Jun 2020. What this means is t...
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