eCommerce Blog and Marketing Tips To Grow Your D2C Store

The great Indian festive season is about to start and all eCommerce websites are getting ready for it. This is a golden opportunity for fashion e-tailers in particular to grow their business as well a...

For the food and beverage sector, the festival season is the busiest time of the year. The holidays are rapidly approaching, and most eCommerce platforms are gearing up for festivals like Rakshabandha...

Millennials are a very large and diverse group, one that cut their teeth on technology, making them one of the tech-savviest around. Millennials make up the first generation of people to grow up with ...

Often, when we think of strategy, we think of something abstract- a black box of sorts into which data goes and decisions come out. However, a sound marketing strategy is simply the culmination of exp...

When done right, a good holiday marketing plan can be a very rewarding experience for you and your customers. The customer harvests great products at the best price, and the seller gets to clear a lot...

Everyone loves shopping, and as the festive season approaches, the general mood around shopping perks up as well. COVID-19 notwithstanding, people are dressing up for online parties and whipping up de...

Everyone is familiar with celebrity endorsements for products. Although celebrities continue to endorse big-ticket brands, the social media revolution over the last decade, in particular, brought in ...

As many would agree, keeping a prospect interested in a product or service over the long term is like any other relationship: it takes dedication, commitment, attention to detail, and a lot of work. W...

A cohort is defined as a group of people who share one or more common characteristics, attributes, or behaviour, over a certain period. In eCommerce, cohorts can be groups of people who a) registered ...

Ever since WhatsApp made a foray into smartphones everywhere, it has grown leaps and bounds from being just a basic messaging app. Though messaging continues to be the app’s defining feature, Whats...

Marketing segmentation is almost a mandate if you are a brand selling online through your D2C eCommerce store. It is a process that allows you to understand your customers better and thus communicate ...

eCommerce retail represents a massive opportunity today for retailers of all scales and sizes. Every e-tailer aims to make more of a splash, grab more eyeballs, score more traffic, and of course, garn...

Entrepreneurs dream of building a business that caters to millions while also keeping their focus trained on satisfying every individual customer. A happy customer keeps coming back, tells more people...

Delight your customers, and they will reward your efforts with long-term loyalty. When you provide your online shoppers with unparalleled speed stability, and security, you generate good business an...

Constant evaluation pushes you to success. It helps you appraise your approach and processes, highlight the problem areas and identify what's working in your favor. It's true to everything you do.

A lot of effort, time, resources, and perseverance goes behind bringing visitors to your eCommerce store. Getting these visitors to convert is of utmost importance, and the page load speed plays a cru...

A visitor is browsing through your dog food store, she adds a 20kg pack of Adult Dog food to the shopping cart, but leaves without making a purchase. This is a classic case of cart abandonment. Cart a...

The Indian eCommerce market is slated to reach nearly 300 to 350 million shoppers over the next five years. And the Indian shopper likes to pay in cash. Online retail marketers are familiar with the t...

Wouldn’t it be amazing if you could instantly make sense of all the data in your eCommerce site? Imagine millions of rows of data based on user behaviour, ad campaigns, demographics, product affinit...

Shopping has become synonymous with online shopping across various categories: apparel, cosmetics, grocery, electronics, and many more. Now is the best time to start your D2C eCommerce business.

Money could be exchanged for goods purchased, if you were running a traditional store. Cash payment, a card swipe or a QR code scan at the store is instant, and it leaves little scope for any fraud. N...

Everything traditional is in question, especially after the unforeseen effects of the pandemic. The way brands sell, and consumers buy is evolving rapidly, and the growth of D2C eCommerce has been abs...

Imagine your customers enter your newly opened brick and mortar shop. They wander around to explore your products and enjoy the activity. They quickly find what they need. They are assisted by your f...

Imagine you own an eCommerce site for selling silver jewelry online. You’ve invested time, energy and money into creating a fantastic-looking eCommerce site that is easy to navigate, advertising tha...

Copper tokens, trading stamps and box-top coupons? What connects the three of them? If you’re thinking they sound like a hobbyist’s collection, think again. They were the lifeline of the early typ...

Likes over long talks. Follows over meeting up at cafes. Emojis over the real pat on the back. Virtual life has overtaken many such real-life experiences. Purely because it is instantaneous, easy, fre...

If you’re an eCommerce business owner, you’ll love the sound of these numbers:India is expected to see the fastest growth in retail eCommerce by 2022.As of 2019, eCommerce comprised over 13% of al...

Congratulations! Your online store has incredible traffic. You advertised, got on social media, optimized content for search engines, pushed email marketing, and more to ensure buzz on your site.

If you are a business owner or an e-commerce store owner, you’ve probably heard the terms ROAS and ROI when talking about advertising optimization. But these are not mere “terms” or jargons.

Imagine a buyer visiting your online nursery store. He is looking for accessories like seeding trays or saplings like tomato to build his kitchen garden. He has visited you previously for his flowerbe...

We completed a ton of research and planning around how to build buyer personas. Creating these personas are even more fun. Much like kicking-off the party now that the research is done and the logisti...

Did you know that a whopping 93.5% of global internet users made online purchases in 2020? So whether you’re starting-off or scaling-up your online store, or want to stay ahead of the curve, this gl...

The lifestyles of people transformed in the year gone by. One big thing that also changed is the way they buy the things they need and want. Everything was merely a click away and delivered at the doo...

In April 2020 Google had announced free listing on google shopping feed only for the US Market and since then the whole world was waiting for the free listing to be rolled out worldwide. And there it ...

This is the one recurring sentiment that has been running through all our minds when we look back at the year that was.

Apple has announced that it will change the way the events are tracked for the iOS users with the iOS 14 is rolled out early next year (2021). With iOS 14, iPadOS 14, and tvOS 14, the consumers will n...

The Indian eCommerce industry has seen a phenomenal growth in recent years, and according to IBEF, it is expected to become the second largest eCommerce market in the world by 2034. The festive season...

As you may be aware, Google has officially rolled out the December 2020 core update for Google Organic Search on 3rd December. The update is rolling out right now, as you read this, and it usually ta...

Over 70% of the total internet traffic today in India comes from mobile phones. The average load time for a webpage on a mobile device is capped at 19 seconds on a 3G network. What is shocking to know...

The eCommerce penetration in India has grown from 3% last year to 4.8% today owing to the lockdown restrictions due to the pandemic. We are still a little less than a quarter of the penetration that t...

Shoptimize is nearing its completion of 8 years since inception. In terms of start-up years, one would call us a dinosaur. It almost seems like a lifetime ago that I embarked on this journey. I was mo...

While offline retail is still struggling to pick up the pace, online retail and specially D2C eCommerce sales have seen significant growth during the pandemic. We have just crossed the 6 months of the...

The global pandemic had an adverse impact on the Indian economy and the entire business ecosystem along with online sales. On 1 September 2020, the Ministry of Statistics released the GDP figures for ...

Shoptimize recently concluded a unique and insightful webinar on “How women are fueling the eCommerce boom globally”. From adopting Direct-to-Consumer (D2C) eCommerce as a channel for their busine...

As the business grows, technology gets better, user/customer behaviors change and strategies adjust. The website owners and marketers alike will eventually experience the challenges. Website migration...

With the advent of Marketplace eCommerce in India around 2008-2009 and it’s rapid success, for several years, brands did not feel the need for Brand (D2C – direct to consumer) eCommerce. By 2010-2...

As I write this article, Unlock 2.0 has already begun. People are slowly learning to live with the virus. Projections are being made about post Covid era. Customers and Service providers are getting u...

Technology disruption over the last few years has completely transformed the rules of the competition and invented new value propositions and business models. Companies embracing eCommerce marketing s...

Artificial Intelligence, from SIRI to self-driving cars its applications can be experienced everywhere around us and its use is growing rapidly. AI has empowered machines from being rule followers to ...

When was the last time you visited an eCommerce store and thought of ordering hand sanitizers online? You could just walk outside your home and the local chemist gave you a wide variety to choose from...

With Safety and Social Distancing being of highest importance there’ll be huge shifts in customer buying behavior. People would want to shop as much as possible from the safety of their homes. They ...

Sudden changes in environmental factors due to COVID-19 lockdown and shipping restrictions have disrupted digital marketing in eCommerce. It has disrupted yearly plans for many organizations especiall...

You are already selling products online but want to expand your market Ecommerce marketing helps you expand the number of people you can bring to your website by showing the correct product at the co...

Are you running paid ads? Then having above-average CTR’s – Click through rates is of utmost importance to you. What is CTR? CTR means the percentage of people who click on your ad after seeing yo...

Brand eCommerce, by definition generating revenue from a brand’s online store, has been a growing trend and a successful one. We have seen the rise of many fast-moving challenger brands that have sw...

In various client conversations, questions come up regarding end-consumer buying behaviour – who is buying, what are they buying etc. In my view, the answer to these question keeps evolving, and in ...

We are now at the end of week 3 of COVID-19 lockdown in Pune. As our teams are cranking from their homes, I have spent a bulk of my time analyzing data on Shoptimize’s platform.

As the overall confirmed cases of COVID-19 gradually move over 2000 in the 2nd most populous country in the world, India gears up for Phase 3. Since the beginning of this pandemic, it may be pertinent...

This story is about Noobita, who wants to become a successful hotelier and is taking his first steps in that direction. Noobita lives in a modest suburb of a modern city called Electry. Electry is not...

Doffing our hat to Abraham Maslow, we routinely see eCommerce brands follow a similar hierarchy of growth. Brands come alive and start having a life of their own, with their “needs” getting fulfil...

Well, the ease and comfort of buying from the Amazons of the world is undeniable. We are so accustomed to ordering from these eCommerce giants that we don’t even think twice about the hidden factors...

Magento Commerce (Adobe) announced recently that they will end support for Magento 1 after Jun 2020. What this means is that no security or bug fixes will be issued after this date. This affects both ...