Everything You Need to Know About eCommerce

If you are a business owner or an e-commerce store owner, you’ve probably heard the terms ROAS and ROI when talking about advertising optimization. But these are not mere “terms” or jargons.

Imagine a buyer visiting your online nursery store. He is looking for accessories like seeding trays or saplings like tomato to build his kitchen garden. He has visited you previously for his flowerbe...

We completed a ton of research and planning around how to build buyer personas. Creating these personas are even more fun. Much like kicking-off the party now that the research is done and the logisti...

Did you know that a whopping 93.5% of global internet users made online purchases in 2020? So whether you’re starting-off or scaling-up your online store, or want to stay ahead of the curve, this gl...

The lifestyles of people transformed in the year gone by. One big thing that also changed is the way they buy the things they need and want. Everything was merely a click away and delivered at the doo...

In April 2020 Google had announced free listing on google shopping feed only for the US Market and since then the whole world was waiting for the free listing to be rolled out worldwide. And there it ...

Apple has announced that it will change the way the events are tracked for the iOS users with the iOS 14 is rolled out early next year (2021). With iOS 14, iPadOS 14, and tvOS 14, the consumers will n...

The Indian eCommerce industry has seen a phenomenal growth in recent years, and according to IBEF, it is expected to become the second largest eCommerce market in the world by 2034. The festive season...

As you may be aware, Google has officially rolled out the December 2020 core update for Google Organic Search on 3rd December. The update is rolling out right now, as you read this, and it usually ta...

Over 70% of the total internet traffic today in India comes from mobile phones. The average load time for a webpage on a mobile device is capped at 19 seconds on a 3G network. What is shocking to know...

The eCommerce penetration in India has grown from 3% last year to 4.8% today owing to the lockdown restrictions due to the pandemic. We are still a little less than a quarter of the penetration that t...

Shoptimize is nearing its completion of 8 years since inception. In terms of start-up years, one would call us a dinosaur. It almost seems like a lifetime ago that I embarked on this journey. I was mo...

While offline retail is still struggling to pick up the pace, online retail and specially D2C eCommerce sales have seen significant growth during the pandemic. We have just crossed the 6 months of the...

The global pandemic had an adverse impact on the Indian economy and the entire business ecosystem along with online sales. On 1 September 2020, the Ministry of Statistics released the GDP figures for ...

Shoptimize recently concluded a unique and insightful webinar on “How women are fueling the eCommerce boom globally”. From adopting Direct-to-Consumer (D2C) eCommerce as a channel for their busine...

As the business grows, technology gets better, user/customer behaviors change and strategies adjust. The website owners and marketers alike will eventually experience the challenges. Website migration...

With the advent of Marketplace eCommerce in India around 2008-2009 and it’s rapid success, for several years, brands did not feel the need for Brand (D2C – direct to consumer) eCommerce. By 2010-2...

As I write this article, Unlock 2.0 has already begun. People are slowly learning to live with the virus. Projections are being made about post Covid era. Customers and Service providers are getting u...

Technology disruption over the last few years has completely transformed the rules of the competition and invented new value propositions and business models. Companies embracing eCommerce marketing s...

Artificial Intelligence, from SIRI to self-driving cars its applications can be experienced everywhere around us and its use is growing rapidly. AI has empowered machines from being rule followers to ...

When was the last time you visited an eCommerce store and thought of ordering hand sanitizers online? You could just walk outside your home and the local chemist gave you a wide variety to choose from...

With Safety and Social Distancing being of highest importance there’ll be huge shifts in customer buying behavior. People would want to shop as much as possible from the safety of their homes. They ...

Sudden changes in environmental factors due to COVID-19 lockdown and shipping restrictions have disrupted digital marketing in eCommerce. It has disrupted yearly plans for many organizations especiall...

You are already selling products online but want to expand your market Ecommerce marketing helps you expand the number of people you can bring to your website by showing the correct product at the co...

Are you running paid ads? Then having above-average CTR’s – Click through rates is of utmost importance to you. What is CTR? CTR means the percentage of people who click on your ad after seeing yo...

Brand eCommerce, by definition generating revenue from a brand’s online store, has been a growing trend and a successful one. We have seen the rise of many fast-moving challenger brands that have sw...

In various client conversations, questions come up regarding end-consumer buying behaviour – who is buying, what are they buying etc. In my view, the answer to these question keeps evolving, and in ...

We are now at the end of week 3 of COVID-19 lockdown in Pune. As our teams are cranking from their homes, I have spent a bulk of my time analyzing data on Shoptimize’s platform.

As the overall confirmed cases of COVID-19 gradually move over 2000 in the 2nd most populous country in the world, India gears up for Phase 3. Since the beginning of this pandemic, it may be pertinent...

This story is about Noobita, who wants to become a successful hotelier and is taking his first steps in that direction. Noobita lives in a modest suburb of a modern city called Electry. Electry is not...

Doffing our hat to Abraham Maslow, we routinely see eCommerce brands follow a similar hierarchy of growth. Brands come alive and start having a life of their own, with their “needs” getting fulfil...

Well, the ease and comfort of buying from the Amazons of the world is undeniable. We are so accustomed to ordering from these eCommerce giants that we don’t even think twice about the hidden factors...

Magento Commerce (Adobe) announced recently (https://magento.com/blog/magento-news/supporting-magento-1-through-june-2020) that they will end support for Magento 1 after Jun 2020. What this means is t...