10 eCommerce metrics to track at every stage of your marketing journey
Today, the eCommerce market is largely data-driven, with businesses processing massive amounts of user information to understand...
Search
Shoptimize
- Apr 29
- 4 min
Types of analytics, and why they are important for your D2C brand
In terms of our ability to use numbers to drive decisions, we’ve come a long way from using Excel spreadsheets. When Google Analytics was...
Shoptimize
- Apr 15
- 5 min
Attribution Models: which channel would you give credit to?
A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several ads from...
Shoptimize
- Sep 28, 2021
- 4 min
Why Is It Important For eCommerce Business To Make Data-Driven Decisions?
Ever since doing business went digital, the amount of data it has been generating on the side continues to get bigger and bigger every...
Shoptimize
- Aug 2, 2021
- 4 min
How D2C Companies Can Use Data & Analytics To Improve Customer Engagement
Measuring the depth of customer interactions By one industry-derived definition, the term “Customer engagement” pertains to the ongoing...
Shoptimize
- Apr 27, 2021
- 5 min
Make eCommerce analytics work for your online retail business.
Wouldn’t it be amazing if you could instantly make sense of all the data in your eCommerce site? Imagine millions of rows of data based...
Shoptimize
- Mar 10, 2021
- 5 min
How to use data analytics to increase eCommerce revenue
Congratulations! Your online store has incredible traffic. You advertised, got on social media, optimized content for search engines,...
Pratikshya Paramita
- Nov 20, 2020
- 3 min
Why should eCommerce websites invest in Google AMPs
Over 70% of the total internet traffic today in India comes from mobile phones. The average load time for a webpage on a mobile device is...
Priti Damle
- Jun 26, 2020
- 5 min
Why you need AI-driven eCommerce platforms.
Technology disruption over the last few years has completely transformed the rules of the competition and invented new value propositions...
Harichandan Puli
- May 31, 2020
- 4 min
Role of AI in driving eCommerce
Artificial Intelligence, from SIRI to self-driving cars its applications can be experienced everywhere around us and its use is growing...
Rohan Purekar
- Mar 3, 2020
- 4 min
Newbie’s Guide to Cloud Computing #1
NOOBITA KI RASOI: SOLVING THE DNS CONUNDRUM This story is about Noobita, who wants to become a successful hotelier and is taking his...
Vivek Phalak
- Jan 20, 2020
- 2 min
Announcement: On an older version of Magento? Upgrade right away!
WHAT WAS ANNOUNCED? Magento Commerce (Adobe) announced recently that they will end support for Magento 1 after Jun 2020. What this means...