In terms of our ability to use numbers to drive decisions, we’ve come a long way from using Excel spreadsheets. When Google Analytics was...

A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several ads from...

Ever since doing business went digital, the amount of data it has been generating on the side continues to get bigger and bigger every...

Measuring the depth of customer interactions By one industry-derived definition, the term “Customer engagement” pertains to the ongoing...

Wouldn’t it be amazing if you could instantly make sense of all the data in your eCommerce site? Imagine millions of rows of data based...

Congratulations! Your online store has incredible traffic. You advertised, got on social media, optimized content for search engines,...

Over 70% of the total internet traffic today in India comes from mobile phones. The average load time for a webpage on a mobile device is...

Technology disruption over the last few years has completely transformed the rules of the competition and invented new value propositions...

Artificial Intelligence, from SIRI to self-driving cars its applications can be experienced everywhere around us and its use is growing...

NOOBITA KI RASOI: SOLVING THE DNS CONUNDRUM This story is about Noobita, who wants to become a successful hotelier and is taking his...

WHAT WAS ANNOUNCED? Magento Commerce (Adobe) announced recently that they will end support for Magento 1 after Jun 2020. What this means...