Shoptimize Campaign optimization hacks for D2C brandsThe consumer market today is the most dynamic it has ever been. As a result, it becomes especially tricky for brands to manage and...
Shoptimize Apr 294 minAI & TechTypes of analytics, and why they are important for your D2C brandIn terms of our ability to use numbers to drive decisions, we’ve come a long way from using Excel spreadsheets. When Google Analytics was...
Shoptimize Apr 155 minProduct UpdatesAttribution Models: which channel would you give credit to?A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several ads from...
Shoptimize Sep 27, 20214 minAI & TechWhy Is It Important For eCommerce Business To Make Data-Driven Decisions?Ever since doing business went digital, the amount of data it has been generating on the side continues to get bigger and bigger every...
Shoptimize Aug 1, 20214 minD2C GrowthHow D2C Companies Can Use Data & Analytics To Improve Customer EngagementMeasuring the depth of customer interactions By one industry-derived definition, the term “Customer engagement” pertains to the ongoing...
Shoptimize Apr 26, 20215 minD2C eCommerceMake eCommerce analytics work for your online retail business.Wouldn’t it be amazing if you could instantly make sense of all the data in your eCommerce site? Imagine millions of rows of data based...
Shoptimize Mar 9, 20215 minAI & TechHow to use data analytics to increase eCommerce revenueCongratulations! Your online store has incredible traffic. You advertised, got on social media, optimized content for search engines,...
Pratikshya ParamitaNov 19, 20203 minTrends & InsightsWhy should eCommerce websites invest in Google AMPsOver 70% of the total internet traffic today in India comes from mobile phones. The average load time for a webpage on a mobile device is...
Priti DamleJun 25, 20205 minAI & TechWhy you need AI-driven eCommerce platforms.Technology disruption over the last few years has completely transformed the rules of the competition and invented new value propositions...
Harichandan Puli May 30, 20204 minAI & TechRole of AI in driving eCommerceArtificial Intelligence, from SIRI to self-driving cars its applications can be experienced everywhere around us and its use is growing...
Rohan PurekarMar 2, 20204 minAI & TechNewbie’s Guide to Cloud Computing #1NOOBITA KI RASOI: SOLVING THE DNS CONUNDRUM This story is about Noobita, who wants to become a successful hotelier and is taking his...
Vivek PhalakJan 19, 20202 minAI & TechAnnouncement: On an older version of Magento? Upgrade right away!WHAT WAS ANNOUNCED? Magento Commerce (Adobe) announced recently that they will end support for Magento 1 after Jun 2020. What this means...