You have been running your eCommerce store for some time and are making a revenue of five lakhs month on month. You want to scale it...

Shoptimize is a leading digital enabler for D2C brands that helps brands identify and execute growth drivers and achieve exponential...

The eCommerce industry is mainly dependent on data to continue to stay ahead of the competition. However, the sheer volume of data that...

Customer retention is the key to creating a scalable D2C business. Customer acquisition is easy, but creating a loyal customer base full...

We all know that one-size-fits-all marketing and growth strategies don’t work, particularly in a domain like eCommerce where customer...

With 5.27 billion mobile phone users worldwide today, coherent mobile marketing strategies have become more crucial than ever. While this...

All eCommerce stores have one particular goal in common - growth. In the current scenario, online retail shopping has become the new...

Ever since doing business went digital, the amount of data it has been generating on the side continues to get bigger and bigger every...

eCommerce websites come up like mushrooms these days, with over 24 million sites in existence today. However, not all of them know how to...

Millennials are a very large and diverse group, one that cut their teeth on technology, making them one of the tech-savviest around....

When done right, a good holiday marketing plan can be a very rewarding experience for you and your customers. The customer harvests great...

Everyone loves shopping, and as the festive season approaches, the general mood around shopping perks up as well. COVID-19...

Measuring the depth of customer interactions By one industry-derived definition, the term “Customer engagement” pertains to the ongoing...

What is a cohort? A cohort is defined as a group of people who share one or more common characteristics, attributes, or behaviour, over a...

Marketing segmentation is almost a mandate if you are a brand selling online through your D2C eCommerce store. It is a process that...

eCommerce retail represents a massive opportunity today for retailers of all scales and sizes. Every e-tailer aims to make more of a...

Ever since WhatsApp made a foray into smartphones everywhere, it has grown leaps and bounds from being just a basic messaging app. Though...

Entrepreneurs dream of building a business that caters to millions while also keeping their focus trained on satisfying every individual...

Constant evaluation pushes you to success. It helps you appraise your approach and processes, highlight the problem areas and identify...

Everything traditional is in question, especially after the unforeseen effects of the pandemic. The way brands sell, and consumers buy is...