Email marketing is one of the most effective ways to reach out to your customers. It helps with engagement and increases repeat orders...

How should an eCommerce brand up-sell and cross-sell to engage more customers? As competition soars in all markets, there are several...

With the advent of social media and sky-high internet adoption rates, traditional advertisements have found a worthy competitor in...

eCommerce brands often look at metrics to understand operational health. The usual metrics include conversion rate and average order...

You have been running your eCommerce store for some time and are making a revenue of five lakhs month on month. You want to scale it...

The eCommerce industry is mainly dependent on data to continue to stay ahead of the competition. However, the sheer volume of data that...

Every eCommerce brand in its growth stage reaches a phase where it experiences apparent stagnation. At this stage, there may also be a...

Customer retention is the key to creating a scalable D2C business. Customer acquisition is easy, but creating a loyal customer base full...

Within eCommerce, D2C eCommerce brands are seeing an incredible rise as they tap into customer wants and needs and deliver high-quality,...

For the food and beverage sector, the festival season is the busiest time of the year. The holidays are rapidly approaching, and most...

The great Indian festive season is about to start and all eCommerce websites are getting ready for it. This is a golden opportunity for...

Millennials are a very large and diverse group, one that cut their teeth on technology, making them one of the tech-savviest around....

Often, when we think of strategy, we think of something abstract- a black box of sorts into which data goes and decisions come out....

Everyone loves shopping, and as the festive season approaches, the general mood around shopping perks up as well. COVID-19...

What is influencer marketing? Why does it work? Everyone is familiar with celebrity endorsements for products. Although celebrities...

Measuring the depth of customer interactions By one industry-derived definition, the term “Customer engagement” pertains to the ongoing...

What is a cohort? A cohort is defined as a group of people who share one or more common characteristics, attributes, or behaviour, over a...

eCommerce retail represents a massive opportunity today for retailers of all scales and sizes. Every e-tailer aims to make more of a...

Entrepreneurs dream of building a business that caters to millions while also keeping their focus trained on satisfying every individual...

Delight your customers, and they will reward your efforts with long-term loyalty. When you provide your online shoppers with unparalleled...