10 eCommerce metrics to track at every stage of your marketing journey
Today, the eCommerce market is largely data-driven, with businesses processing massive amounts of user information to understand...
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Shoptimize
- Mar 14
- 5 min
4 ways to win D2C with email marketing
Email marketing is one of the most effective ways to reach out to your customers. It helps with engagement and increases repeat orders...
Shoptimize
- Mar 1
- 4 min
How should an eCommerce brand up-sell and cross-sell to engage more customers?
How should an eCommerce brand up-sell and cross-sell to engage more customers? As competition soars in all markets, there are several...
Shoptimize
- Feb 21
- 4 min
5 ways to use content to boost your eCommerce sales
With the advent of social media and sky-high internet adoption rates, traditional advertisements have found a worthy competitor in...
Shoptimize
- Feb 15
- 4 min
The complete guide to Average Revenue Per Visitor (ARPV)
eCommerce brands often look at metrics to understand operational health. The usual metrics include conversion rate and average order...
Shoptimize
- Feb 7
- 5 min
Have you reached 5 lakhs of monthly revenue but hit a roadblock? Try these 5 things
You have been running your eCommerce store for some time and are making a revenue of five lakhs month on month. You want to scale it...
Shoptimize
- Jan 14
- 5 min
Four things you can achieve with The Shoptimize Growth Platform
The eCommerce industry is mainly dependent on data to continue to stay ahead of the competition. However, the sheer volume of data that...
Shoptimize
- Dec 29, 2021
- 5 min
Here’s how to make product analytics and marketing analytics work for your eCommerce brand
Every eCommerce brand in its growth stage reaches a phase where it experiences apparent stagnation. At this stage, there may also be a...
Shoptimize
- Nov 22, 2021
- 5 min
How To Improve Customer Retention For Your D2C Business
Customer retention is the key to creating a scalable D2C business. Customer acquisition is easy, but creating a loyal customer base full...
Shoptimize
- Oct 19, 2021
- 5 min
The definitive guide to revenue-based financing for D2C eCommerce brands
Within eCommerce, D2C eCommerce brands are seeing an incredible rise as they tap into customer wants and needs and deliver high-quality,...
Shoptimize
- Sep 17, 2021
- 6 min
How To Make The Most Of Festive Season Peak Sales: A Guide For Food and Beverage Brands
For the food and beverage sector, the festival season is the busiest time of the year. The holidays are rapidly approaching, and most...
Shoptimize
- Sep 17, 2021
- 5 min
6 marketing tactics every D2C fashion brand or e-retailer needs to know this festive season
The great Indian festive season is about to start and all eCommerce websites are getting ready for it. This is a golden opportunity for...
Shoptimize
- Sep 3, 2021
- 4 min
Getting Ready 4: Marketing to Millennials For the Festive Season in 2021
Millennials are a very large and diverse group, one that cut their teeth on technology, making them one of the tech-savviest around....
Shoptimize
- Aug 24, 2021
- 6 min
How To Create An eCommerce Digital Marketing Strategy
Often, when we think of strategy, we think of something abstract- a black box of sorts into which data goes and decisions come out....
Shoptimize
- Aug 19, 2021
- 5 min
Getting Ready 1: 8 eCommerce website optimization techniques to implement before the festive season.
Everyone loves shopping, and as the festive season approaches, the general mood around shopping perks up as well. COVID-19...
Shoptimize
- Aug 5, 2021
- 6 min
All About Influencer Marketing, And Choosing Strategies That Are Right For Your eCommerce Business.
What is influencer marketing? Why does it work? Everyone is familiar with celebrity endorsements for products. Although celebrities...
Shoptimize
- Aug 2, 2021
- 4 min
How D2C Companies Can Use Data & Analytics To Improve Customer Engagement
Measuring the depth of customer interactions By one industry-derived definition, the term “Customer engagement” pertains to the ongoing...
Shoptimize
- Jul 22, 2021
- 5 min
Cohort Analysis, And Why It Is Important In eCommerce.
What is a cohort? A cohort is defined as a group of people who share one or more common characteristics, attributes, or behaviour, over a...
Shoptimize
- Jun 25, 2021
- 6 min
7 tried-and-tested ways to increase eCommerce sales.
eCommerce retail represents a massive opportunity today for retailers of all scales and sizes. Every e-tailer aims to make more of a...
Shoptimize
- Jun 24, 2021
- 5 min
The Shoptimize Guide To Increasing Customer Lifetime Value
Entrepreneurs dream of building a business that caters to millions while also keeping their focus trained on satisfying every individual...
Shoptimize
- Jun 9, 2021
- 4 min
Does your eCommerce platform deliver the significant 3Ss: Speed, Stability, and Security?
Delight your customers, and they will reward your efforts with long-term loyalty. When you provide your online shoppers with unparalleled...