Shoptimize Campaign optimization hacks for D2C brandsThe consumer market today is the most dynamic it has ever been. As a result, it becomes especially tricky for brands to manage and...
Shoptimize May 95 minTrends & InsightsHow to use WhatsApp to drive better marketing outcomes for your D2C brand WhatsApp has been ruling the personal messaging domain for years now, with billions of users and trillions of interactions. The platform...
Shoptimize Mar 254 minD2C eCommerceCampaign optimization hacks for D2C brandsThe consumer market today is the most dynamic it has ever been. As a result, it becomes especially tricky for brands to manage and...
Shoptimize Mar 175 minDigital MarketingHow to choose the right colours for your D2C marketing campaigns When was the last time you saw a specific shade of fluorescent green with black and immediately recognised Spotify? Black with an...
Shoptimize Mar 135 minDigital Marketing4 ways to win D2C with email marketingEmail marketing is one of the most effective ways to reach out to your customers. It helps with engagement and increases repeat orders...
Shoptimize Mar 14 minDigital MarketingHow should an eCommerce brand up-sell and cross-sell to engage more customers?How should an eCommerce brand up-sell and cross-sell to engage more customers? As competition soars in all markets, there are several...
Shoptimize Feb 214 minDigital Marketing5 ways to use content to boost your eCommerce salesWith the advent of social media and sky-high internet adoption rates, traditional advertisements have found a worthy competitor in...
Shoptimize Nov 14, 20216 minDigital MarketingWhy video is an indispensable part of your eCommerce marketing strategy, and how to get startedIn 1953, Nippon Television in Tokyo aired the first telemarketing ad. Since then, the impact of the TV ads has lessened as more than 40%...
Shoptimize Oct 5, 20215 minDigital Marketing6 mobile marketing strategies for the new-age eCommerce brandWith 5.27 billion mobile phone users worldwide today, coherent mobile marketing strategies have become more crucial than ever. While this...
Shoptimize Sep 16, 20216 minTrends & InsightsHow To Make The Most Of Festive Season Peak Sales: A Guide For Food and Beverage BrandsFor the food and beverage sector, the festival season is the busiest time of the year. The holidays are rapidly approaching, and most...
Shoptimize Sep 16, 20215 minDigital Marketing6 marketing tactics every D2C fashion brand or e-retailer needs to know this festive seasonThe great Indian festive season is about to start and all eCommerce websites are getting ready for it. This is a golden opportunity for...
Shoptimize Sep 2, 20214 minDigital MarketingGetting Ready 4: Marketing to Millennials For the Festive Season in 2021Millennials are a very large and diverse group, one that cut their teeth on technology, making them one of the tech-savviest around....
Shoptimize Aug 25, 20214 minDigital Marketing9 eCommerce marketing strategies for the festive season.When done right, a good holiday marketing plan can be a very rewarding experience for you and your customers. The customer harvests great...
Shoptimize Aug 24, 20216 minDigital MarketingHow To Create An eCommerce Digital Marketing StrategyOften, when we think of strategy, we think of something abstract- a black box of sorts into which data goes and decisions come out....
Shoptimize Aug 18, 20215 minD2C GuideGetting Ready 1: 8 eCommerce website optimization techniques to implement before the festive season.Everyone loves shopping, and as the festive season approaches, the general mood around shopping perks up as well. COVID-19...
Shoptimize Aug 4, 20216 minTrends & InsightsAll About Influencer Marketing, And Choosing Strategies That Are Right For Your eCommerce Business.What is influencer marketing? Why does it work? Everyone is familiar with celebrity endorsements for products. Although celebrities...
Shoptimize Jul 8, 20215 minD2C eCommerceHow Behavioral Segmentation Can Benefit Your eCommerce Brand.Marketing segmentation is almost a mandate if you are a brand selling online through your D2C eCommerce store. It is a process that...
Shoptimize Jun 24, 20215 minDigital MarketingWhatsApp marketing strategies for businesses. Ever since WhatsApp made a foray into smartphones everywhere, it has grown leaps and bounds from being just a basic messaging app. Though...
Shoptimize Mar 18, 20214 minDigital MarketingA Comprehensive Social Media Guide for eCommerce SuccessLikes over long talks. Follows over meeting up at cafes. Emojis over the real pat on the back. Virtual life has overtaken many such...
Shoptimize Mar 16, 20216 minD2C GrowthBoost your online business by understanding the mind of your online buyerIf you’re an eCommerce business owner, you’ll love the sound of these numbers: India is expected to see the fastest growth in retail...
Shoptimize Feb 24, 20216 minD2C eCommerceImportant eCommerce KPIs & metrics: ROI and ROASIf you are a business owner or an e-commerce store owner, you’ve probably heard the terms ROAS and ROI when talking about advertising...