10 eCommerce metrics to track at every stage of your marketing journey
Today, the eCommerce market is largely data-driven, with businesses processing massive amounts of user information to understand...
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Shoptimize
- Sep 15
- 7 min
10 eCommerce metrics to track at every stage of your marketing journey
Today, the eCommerce market is largely data-driven, with businesses processing massive amounts of user information to understand...
Shoptimize
- Jul 29
- 4 min
Four effective ways to increase Average Order Value for your D2C eCommerce store
The value of AOV Average Order Value or AOV is one of the most important metrics to measure the success of any brand. The AOV is the...
Shoptimize
- Jun 17
- 5 min
4 ways to increase conversions for your D2C brand
Customers coming all the way to the shopping cart and not completing a purchase? Wondering how to make all of those site visitors convert...
Shoptimize
- May 20
- 3 min
The 101 guide to building a referral program for your D2C brand
A referral program is a form of marketing that leverages recommendations from customers as a mode of advertisement. Although these...
Shoptimize
- May 10
- 5 min
How to use WhatsApp to drive better marketing outcomes for your D2C brand
WhatsApp has been ruling the personal messaging domain for years now, with billions of users and trillions of interactions. The platform...
Shoptimize
- Mar 25
- 4 min
Campaign optimization hacks for D2C brands
The consumer market today is the most dynamic it has ever been. As a result, it becomes especially tricky for brands to manage and...
Shoptimize
- Mar 17
- 5 min
How to choose the right colours for your D2C marketing campaigns
When was the last time you saw a specific shade of fluorescent green with black and immediately recognised Spotify? Black with an...
Shoptimize
- Mar 14
- 5 min
4 ways to win D2C with email marketing
Email marketing is one of the most effective ways to reach out to your customers. It helps with engagement and increases repeat orders...
Shoptimize
- Mar 1
- 4 min
How should an eCommerce brand up-sell and cross-sell to engage more customers?
How should an eCommerce brand up-sell and cross-sell to engage more customers? As competition soars in all markets, there are several...
Shoptimize
- Feb 21
- 4 min
5 ways to use content to boost your eCommerce sales
With the advent of social media and sky-high internet adoption rates, traditional advertisements have found a worthy competitor in...
Shoptimize
- Nov 15, 2021
- 6 min
Why video is an indispensable part of your eCommerce marketing strategy, and how to get started
In 1953, Nippon Television in Tokyo aired the first telemarketing ad. Since then, the impact of the TV ads has lessened as more than 40%...
Shoptimize
- Oct 6, 2021
- 5 min
6 mobile marketing strategies for the new-age eCommerce brand
With 5.27 billion mobile phone users worldwide today, coherent mobile marketing strategies have become more crucial than ever. While this...
Shoptimize
- Sep 17, 2021
- 6 min
How To Make The Most Of Festive Season Peak Sales: A Guide For Food and Beverage Brands
For the food and beverage sector, the festival season is the busiest time of the year. The holidays are rapidly approaching, and most...
Shoptimize
- Sep 17, 2021
- 5 min
6 marketing tactics every D2C fashion brand or e-retailer needs to know this festive season
The great Indian festive season is about to start and all eCommerce websites are getting ready for it. This is a golden opportunity for...
Shoptimize
- Sep 3, 2021
- 4 min
Getting Ready 4: Marketing to Millennials For the Festive Season in 2021
Millennials are a very large and diverse group, one that cut their teeth on technology, making them one of the tech-savviest around....
Shoptimize
- Aug 26, 2021
- 4 min
9 eCommerce marketing strategies for the festive season.
When done right, a good holiday marketing plan can be a very rewarding experience for you and your customers. The customer harvests great...
Shoptimize
- Aug 24, 2021
- 6 min
How To Create An eCommerce Digital Marketing Strategy
Often, when we think of strategy, we think of something abstract- a black box of sorts into which data goes and decisions come out....
Shoptimize
- Aug 19, 2021
- 5 min
Getting Ready 1: 8 eCommerce website optimization techniques to implement before the festive season.
Everyone loves shopping, and as the festive season approaches, the general mood around shopping perks up as well. COVID-19...
Shoptimize
- Aug 5, 2021
- 6 min
All About Influencer Marketing, And Choosing Strategies That Are Right For Your eCommerce Business.
What is influencer marketing? Why does it work? Everyone is familiar with celebrity endorsements for products. Although celebrities...
Shoptimize
- Jul 9, 2021
- 5 min
How Behavioral Segmentation Can Benefit Your eCommerce Brand.
Marketing segmentation is almost a mandate if you are a brand selling online through your D2C eCommerce store. It is a process that...