WhatsApp has been ruling the personal messaging domain for years now, with billions of users and trillions of interactions. The platform...

The consumer market today is the most dynamic it has ever been. As a result, it becomes especially tricky for brands to manage and...

When was the last time you saw a specific shade of fluorescent green with black and immediately recognised Spotify? Black with an...

Email marketing is one of the most effective ways to reach out to your customers. It helps with engagement and increases repeat orders...

How should an eCommerce brand up-sell and cross-sell to engage more customers? As competition soars in all markets, there are several...

With the advent of social media and sky-high internet adoption rates, traditional advertisements have found a worthy competitor in...

In 1953, Nippon Television in Tokyo aired the first telemarketing ad. Since then, the impact of the TV ads has lessened as more than 40%...

With 5.27 billion mobile phone users worldwide today, coherent mobile marketing strategies have become more crucial than ever. While this...

For the food and beverage sector, the festival season is the busiest time of the year. The holidays are rapidly approaching, and most...

The great Indian festive season is about to start and all eCommerce websites are getting ready for it. This is a golden opportunity for...

Millennials are a very large and diverse group, one that cut their teeth on technology, making them one of the tech-savviest around....

When done right, a good holiday marketing plan can be a very rewarding experience for you and your customers. The customer harvests great...

Often, when we think of strategy, we think of something abstract- a black box of sorts into which data goes and decisions come out....

Everyone loves shopping, and as the festive season approaches, the general mood around shopping perks up as well. COVID-19...

What is influencer marketing? Why does it work? Everyone is familiar with celebrity endorsements for products. Although celebrities...

Marketing segmentation is almost a mandate if you are a brand selling online through your D2C eCommerce store. It is a process that...

Ever since WhatsApp made a foray into smartphones everywhere, it has grown leaps and bounds from being just a basic messaging app. Though...

Likes over long talks. Follows over meeting up at cafes. Emojis over the real pat on the back. Virtual life has overtaken many such...

If you’re an eCommerce business owner, you’ll love the sound of these numbers: India is expected to see the fastest growth in retail...

If you are a business owner or an e-commerce store owner, you’ve probably heard the terms ROAS and ROI when talking about advertising...