D2C eCommerce

A cohort is defined as a group of people who share one or more common characteristics, attributes, or behaviour, over a certain period. In eCommerce, cohorts can be groups of people who a) registered ...

Marketing segmentation is almost a mandate if you are a brand selling online through your D2C eCommerce store. It is a process that allows you to understand your customers better and thus communicate ...

Entrepreneurs dream of building a business that caters to millions while also keeping their focus trained on satisfying every individual customer. A happy customer keeps coming back, tells more people...

Delight your customers, and they will reward your efforts with long-term loyalty. When you provide your online shoppers with unparalleled speed stability, and security, you generate good business an...

Constant evaluation pushes you to success. It helps you appraise your approach and processes, highlight the problem areas and identify what's working in your favor. It's true to everything you do.

A lot of effort, time, resources, and perseverance goes behind bringing visitors to your eCommerce store. Getting these visitors to convert is of utmost importance, and the page load speed plays a cru...

A visitor is browsing through your dog food store, she adds a 20kg pack of Adult Dog food to the shopping cart, but leaves without making a purchase. This is a classic case of cart abandonment. Cart a...

The Indian eCommerce market is slated to reach nearly 300 to 350 million shoppers over the next five years. And the Indian shopper likes to pay in cash. Online retail marketers are familiar with the t...

Wouldn’t it be amazing if you could instantly make sense of all the data in your eCommerce site? Imagine millions of rows of data based on user behaviour, ad campaigns, demographics, product affinit...

Shopping has become synonymous with online shopping across various categories: apparel, cosmetics, grocery, electronics, and many more. Now is the best time to start your D2C eCommerce business.

Money could be exchanged for goods purchased, if you were running a traditional store. Cash payment, a card swipe or a QR code scan at the store is instant, and it leaves little scope for any fraud. N...

Everything traditional is in question, especially after the unforeseen effects of the pandemic. The way brands sell, and consumers buy is evolving rapidly, and the growth of D2C eCommerce has been abs...

Imagine your customers enter your newly opened brick and mortar shop. They wander around to explore your products and enjoy the activity. They quickly find what they need. They are assisted by your f...

Imagine you own an eCommerce site for selling silver jewelry online. You’ve invested time, energy and money into creating a fantastic-looking eCommerce site that is easy to navigate, advertising tha...

Copper tokens, trading stamps and box-top coupons? What connects the three of them? If you’re thinking they sound like a hobbyist’s collection, think again. They were the lifeline of the early typ...

Likes over long talks. Follows over meeting up at cafes. Emojis over the real pat on the back. Virtual life has overtaken many such real-life experiences. Purely because it is instantaneous, easy, fre...

If you’re an eCommerce business owner, you’ll love the sound of these numbers:India is expected to see the fastest growth in retail eCommerce by 2022.As of 2019, eCommerce comprised over 13% of al...

We completed a ton of research and planning around how to build buyer personas. Creating these personas are even more fun. Much like kicking-off the party now that the research is done and the logisti...

When was the last time you visited an eCommerce store and thought of ordering hand sanitizers online? You could just walk outside your home and the local chemist gave you a wide variety to choose from...

With Safety and Social Distancing being of highest importance there’ll be huge shifts in customer buying behavior. People would want to shop as much as possible from the safety of their homes. They ...

You are already selling products online but want to expand your market Ecommerce marketing helps you expand the number of people you can bring to your website by showing the correct product at the co...

Brand eCommerce, by definition generating revenue from a brand’s online store, has been a growing trend and a successful one. We have seen the rise of many fast-moving challenger brands that have sw...

In various client conversations, questions come up regarding end-consumer buying behaviour – who is buying, what are they buying etc. In my view, the answer to these question keeps evolving, and in ...

We are now at the end of week 3 of COVID-19 lockdown in Pune. As our teams are cranking from their homes, I have spent a bulk of my time analyzing data on Shoptimize’s platform.

As the overall confirmed cases of COVID-19 gradually move over 2000 in the 2nd most populous country in the world, India gears up for Phase 3. Since the beginning of this pandemic, it may be pertinent...

Doffing our hat to Abraham Maslow, we routinely see eCommerce brands follow a similar hierarchy of growth. Brands come alive and start having a life of their own, with their “needs” getting fulfil...

Well, the ease and comfort of buying from the Amazons of the world is undeniable. We are so accustomed to ordering from these eCommerce giants that we don’t even think twice about the hidden factors...