D2C eCommerce

Money could be exchanged for goods purchased, if you were running a traditional store. Cash payment, a card swipe or a QR code scan at the store is instant, and it leaves little scope for any fraud. N...

Everything traditional is in question, especially after the unforeseen effects of the pandemic. The way brands sell, and consumers buy is evolving rapidly, and the growth of D2C eCommerce has been abs...

Imagine your customers enter your newly opened brick and mortar shop. They wander around to explore your products and enjoy the activity. They quickly find what they need. They are assisted by your f...

Imagine you own an eCommerce site for selling silver jewelry online. You’ve invested time, energy and money into creating a fantastic-looking eCommerce site that is easy to navigate, advertising tha...

Copper tokens, trading stamps and box-top coupons? What connects the three of them? If you’re thinking they sound like a hobbyist’s collection, think again. They were the lifeline of the early typ...

If you are a business owner or an e-commerce store owner, you’ve probably heard the terms ROAS and ROI when talking about advertising optimization. But these are not mere “terms” or jargons.

Imagine a buyer visiting your online nursery store. He is looking for accessories like seeding trays or saplings like tomato to build his kitchen garden. He has visited you previously for his flowerbe...

We completed a ton of research and planning around how to build buyer personas. Creating these personas are even more fun. Much like kicking-off the party now that the research is done and the logisti...

This is the one recurring sentiment that has been running through all our minds when we look back at the year that was.

The Indian eCommerce industry has seen a phenomenal growth in recent years, and according to IBEF, it is expected to become the second largest eCommerce market in the world by 2034. The festive season...

The eCommerce penetration in India has grown from 3% last year to 4.8% today owing to the lockdown restrictions due to the pandemic. We are still a little less than a quarter of the penetration that t...

While offline retail is still struggling to pick up the pace, online retail and specially D2C eCommerce sales have seen significant growth during the pandemic. We have just crossed the 6 months of the...

The global pandemic had an adverse impact on the Indian economy and the entire business ecosystem along with online sales. On 1 September 2020, the Ministry of Statistics released the GDP figures for ...

With the advent of Marketplace eCommerce in India around 2008-2009 and it’s rapid success, for several years, brands did not feel the need for Brand (D2C – direct to consumer) eCommerce. By 2010-2...

As I write this article, Unlock 2.0 has already begun. People are slowly learning to live with the virus. Projections are being made about post Covid era. Customers and Service providers are getting u...

With Safety and Social Distancing being of highest importance there’ll be huge shifts in customer buying behavior. People would want to shop as much as possible from the safety of their homes. They ...

Sudden changes in environmental factors due to COVID-19 lockdown and shipping restrictions have disrupted digital marketing in eCommerce. It has disrupted yearly plans for many organizations especiall...

Brand eCommerce, by definition generating revenue from a brand’s online store, has been a growing trend and a successful one. We have seen the rise of many fast-moving challenger brands that have sw...

In various client conversations, questions come up regarding end-consumer buying behaviour – who is buying, what are they buying etc. In my view, the answer to these question keeps evolving, and in ...

We are now at the end of week 3 of COVID-19 lockdown in Pune. As our teams are cranking from their homes, I have spent a bulk of my time analyzing data on Shoptimize’s platform.

Doffing our hat to Abraham Maslow, we routinely see eCommerce brands follow a similar hierarchy of growth. Brands come alive and start having a life of their own, with their “needs” getting fulfil...

Well, the ease and comfort of buying from the Amazons of the world is undeniable. We are so accustomed to ordering from these eCommerce giants that we don’t even think twice about the hidden factors...