Digital Marketing

Likes over long talks. Follows over meeting up at cafes. Emojis over the real pat on the back. Virtual life has overtaken many such real-life experiences. Purely because it is instantaneous, easy, fre...

If you’re an eCommerce business owner, you’ll love the sound of these numbers:India is expected to see the fastest growth in retail eCommerce by 2022.As of 2019, eCommerce comprised over 13% of al...

Congratulations! Your online store has incredible traffic. You advertised, got on social media, optimized content for search engines, pushed email marketing, and more to ensure buzz on your site.

If you are a business owner or an e-commerce store owner, you’ve probably heard the terms ROAS and ROI when talking about advertising optimization. But these are not mere “terms” or jargons.

In April 2020 Google had announced free listing on google shopping feed only for the US Market and since then the whole world was waiting for the free listing to be rolled out worldwide. And there it ...

Apple has announced that it will change the way the events are tracked for the iOS users with the iOS 14 is rolled out early next year (2021). With iOS 14, iPadOS 14, and tvOS 14, the consumers will n...

As you may be aware, Google has officially rolled out the December 2020 core update for Google Organic Search on 3rd December. The update is rolling out right now, as you read this, and it usually ta...

Over 70% of the total internet traffic today in India comes from mobile phones. The average load time for a webpage on a mobile device is capped at 19 seconds on a 3G network. What is shocking to know...

As the business grows, technology gets better, user/customer behaviors change and strategies adjust. The website owners and marketers alike will eventually experience the challenges. Website migration...

Sudden changes in environmental factors due to COVID-19 lockdown and shipping restrictions have disrupted digital marketing in eCommerce. It has disrupted yearly plans for many organizations especiall...

You are already selling products online but want to expand your market Ecommerce marketing helps you expand the number of people you can bring to your website by showing the correct product at the co...

Are you running paid ads? Then having above-average CTR’s – Click through rates is of utmost importance to you. What is CTR? CTR means the percentage of people who click on your ad after seeing yo...