Digital Marketing

Ever since WhatsApp made a foray into smartphones everywhere, it has grown leaps and bounds from being just a basic messaging app. Though messaging continues to be the app’s defining feature, Whats...

Marketing segmentation is almost a mandate if you are a brand selling online through your D2C eCommerce store. It is a process that allows you to understand your customers better and thus communicate ...

eCommerce retail represents a massive opportunity today for retailers of all scales and sizes. Every e-tailer aims to make more of a splash, grab more eyeballs, score more traffic, and of course, garn...

Likes over long talks. Follows over meeting up at cafes. Emojis over the real pat on the back. Virtual life has overtaken many such real-life experiences. Purely because it is instantaneous, easy, fre...

Sudden changes in environmental factors due to COVID-19 lockdown and shipping restrictions have disrupted digital marketing in eCommerce. It has disrupted yearly plans for many organizations especiall...

Are you running paid ads? Then having above-average CTR’s – Click through rates is of utmost importance to you. What is CTR? CTR means the percentage of people who click on your ad after seeing yo...