Digital Marketing

The great Indian festive season is about to start and all eCommerce websites are getting ready for it. This is a golden opportunity for fashion e-tailers in particular to grow their business as well a...

For the food and beverage sector, the festival season is the busiest time of the year. The holidays are rapidly approaching, and most eCommerce platforms are gearing up for festivals like Rakshabandha...

Millennials are a very large and diverse group, one that cut their teeth on technology, making them one of the tech-savviest around. Millennials make up the first generation of people to grow up with ...

Often, when we think of strategy, we think of something abstract- a black box of sorts into which data goes and decisions come out. However, a sound marketing strategy is simply the culmination of exp...

When done right, a good holiday marketing plan can be a very rewarding experience for you and your customers. The customer harvests great products at the best price, and the seller gets to clear a lot...

Everyone loves shopping, and as the festive season approaches, the general mood around shopping perks up as well. COVID-19 notwithstanding, people are dressing up for online parties and whipping up de...

Everyone is familiar with celebrity endorsements for products. Although celebrities continue to endorse big-ticket brands, the social media revolution over the last decade, in particular, brought in ...

As many would agree, keeping a prospect interested in a product or service over the long term is like any other relationship: it takes dedication, commitment, attention to detail, and a lot of work. W...

Ever since WhatsApp made a foray into smartphones everywhere, it has grown leaps and bounds from being just a basic messaging app. Though messaging continues to be the app’s defining feature, Whats...

Marketing segmentation is almost a mandate if you are a brand selling online through your D2C eCommerce store. It is a process that allows you to understand your customers better and thus communicate ...

eCommerce retail represents a massive opportunity today for retailers of all scales and sizes. Every e-tailer aims to make more of a splash, grab more eyeballs, score more traffic, and of course, garn...

Likes over long talks. Follows over meeting up at cafes. Emojis over the real pat on the back. Virtual life has overtaken many such real-life experiences. Purely because it is instantaneous, easy, fre...

Sudden changes in environmental factors due to COVID-19 lockdown and shipping restrictions have disrupted digital marketing in eCommerce. It has disrupted yearly plans for many organizations especiall...

Are you running paid ads? Then having above-average CTR’s – Click through rates is of utmost importance to you. What is CTR? CTR means the percentage of people who click on your ad after seeing yo...