Trends & Insights
Part 1: Buyer Personas: The online business booster you want (plus free 5-step guide + persona templates)
Did you know that a whopping 93.5% of global internet users made online purchases in 2020? So whether you’re starting-off or scaling-up your online store, or want to stay ahead of the curve, this gl...
D2C eCommerce round up: Ten trends that defined 2020
This is the one recurring sentiment that has been running through all our minds when we look back at the year that was.
D2C eCommerce trends for Diwali festive season
The Indian eCommerce industry has seen a phenomenal growth in recent years, and according to IBEF, it is expected to become the second largest eCommerce market in the world by 2034. The festive season...
Google organic search core update rollout December 2020
As you may be aware, Google has officially rolled out the December 2020 core update for Google Organic Search on 3rd December. The update is rolling out right now, as you read this, and it usually ta...
Brands hop onto the eCommerce bandwagon
When was the last time you visited an eCommerce store and thought of ordering hand sanitizers online? You could just walk outside your home and the local chemist gave you a wide variety to choose from...
What demonetization did to digital payments, COVID-19 is doing to eCommerce
We are now at the end of week 3 of COVID-19 lockdown in Pune. As our teams are cranking from their homes, I have spent a bulk of my time analyzing data on Shoptimize’s platform.
Effect of Covid-19 on retail channels & the most effective way to overcome it
As the overall confirmed cases of COVID-19 gradually move over 2000 in the 2nd most populous country in the world, India gears up for Phase 3. Since the beginning of this pandemic, it may be pertinent...