Blogs

Life of an eCommerce Brand

Life of an eCommerce Brand

Doffing our hat to Abraham Maslow, we routinely see eCommerce brands follow a similar hierarchy of growth. Brands come alive and start having a life of their own, with their “needs” getting fulfilled along the path. Enough thought is given on what it takes for Brands...

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We are HR and it is okay to have fun!

We are HR and it is okay to have fun!

A very thought-provoking incident happened to me a couple of weeks ago during a conversation with one of the recruiters our organization has been working closely with. Initially, our interaction was purely professional but over a period of time, we had bridged that...

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