Life of an eCommerce Brand

Life of an eCommerce Brand

Doffing our hat to Abraham Maslow, we routinely see eCommerce brands follow a similar hierarchy of growth. Brands come alive and start having a life of their own, with their “needs” getting fulfilled along the path. Enough thought is given on what it takes for Brands...
We are HR and it is okay to have fun!

We are HR and it is okay to have fun!

A very thought-provoking incident happened to me a couple of weeks ago during a conversation with one of the recruiters our organization has been working closely with. Initially, our interaction was purely professional but over a period of time, we had bridged that...
Shoptimize at TechManch 2019

Shoptimize at TechManch 2019

TechManch, in 2019, returned with its third edition bringing together industry experts in marketing, advertising & the media fraternity to discuss all things digital. The event provided expert insights into the trends of Digital Marketing, and how brands can...