Our Story

Shoptimize began with a simple vision of enabling brands to reach their consumers in an increasingly digital world. Mangesh Panditrao and Vivek Phalak, the cofounders, had both returned from the US and were running separate IT services organizations of their own. They saw an opportunity in the brand eCommerce space and were backed by Tandem Capital with seed investment. Thus, began the journey of Shoptimize.

We have been extremely fortunate to have some great leaders join the journey along the way. The collective learnings of the leadership team are driving the company to new heights and the company is poised to be a significant player in the D2C eCommerce space globally. What began as a simple vision and two highly driven individuals is now a 100+ people team with several hundred customers. The team continues to believe that the journey has just begun and the future holds even bigger challenges and rewards.