A traditional sweets and snacks brand based in India was seeing an unexpected decline in its online revenues. They assumed that seasonal shifts and macro-economic challenges around the pandemic may have caused this.
Shoptimize's insights engine derived that traffic on the website was up by 23%, but the add-to-cart to checkout ratio was down by 72% in the same period. Behind the scenes, the company had recently set a minimum order value threshold with an intent to drive towards positive unit economics. This was stored in the meta data for the store.
Increase in website
Decrease in add-to-cart to checkout ratio
The Shoptimize Growth Platform was able to connect the dots between traffic data resting in Google Analytics and order data resting in the eCommerce Platform.
It derived that the declining revenue was not due to reduced visitors. Instead, the challenges were caused by the minimum order value threshold. Taking this into account, the system suggested that a prompt be activated at the point of checkout. If a buyer's cart value was below the threshold, the system would prompt them to add other products to the cart. These new product suggestions were based on frequently bought products, that were not already in the cart.
Increase in conversion rates within
Revenue booked every day (no change in ad spends)
Trick up the sleeve
A popular apparel brand based in India was seeing their sales growing rapidly, driven by a new product line that they had launched recently. From the new line, women’s leggings in gold and silver colours were in great demand. However, their most popular sizes ran out of stock a week before they had anticipated.
Decrease in ROAS for Instagram campaigns