News and Media
In The News
Jul 24, 2022
How can conversational AI help eCommerce brands?
Today’s customer expects a more engaging and interactive experience when it comes to online shopping and is willing to pay more for it. Brands wanting to tap into this growing market need to do everything they can to provide a superior shopping experience. With rising costs, brands will need to rely on advanced technologies such as conversational AI if they want to grow.
Jun 19, 2022
Shoptimize: Subscription-based SaaS Platform For D2C E-Commerce Businesses
"Even though there is a lot of data available, analyzing it and finding meaningful actions to promote growth requires a highly specialized skill set and cutting-edge technology. Understanding this, we launched the Shoptimize Growth Platform to assist brands in identifying hundreds of these opportunities and executing them at scale." - Mangesh Panditrao
May 23, 2022
How This Startup Is Scaling Online Revenue And Ensuring Sustained Growth Of D2C Ecommerce Brand
"For brands, it is fairly easy to set up their D2C channel. The challenge lies in scaling it and ensuring sustained growth in the face of fierce competition. It is here that Shoptimize has invested significantly and created a repeatable growth model for brands using its growth platform. While this industry was already gaining steam, the pandemic expedited this shift and substantially boosted our business.” - Mangesh Panditrao, CEO and Co-Founder, Shoptimize
May 16, 2022
Boost conversions, increase retention, and scale effortlessly to expand your e-commerce business
Customer acquisition is one of the most critical components that ensure a brand growth and sustainability in the market. For the D2C brand, social media is the most effective way to attract new customers. However, as competition grows, the CPM impressions on social media platforms, social media platforms, such as Facebook, has skyrocketed.
May 2, 2022
Startups use intelligent analytics to automate businesses
“Today the biggest challenge companies face is that they have so much data, but very often, this data is not actionable It takes a very specific skill set to be able to process this data and find meaningful actions to drive growth,” - Mangesh Panditrao CEO & Co-Founder, Shoptimize
Apr 29, 2022
Is Conversational AI Best New-Age Solution For Ecommerce?
Driving autonomous and non-frequent conversations utilising conversational voice AI products are helping brands to improvise their customer experience. Pondering the same, founders of eCommerce platforms describes its advantages and not-so-good things
Apr 21, 2022
How Can Hyperlocal Brands Write Success Stories In the D2C Landscape?
Hyperlocal brands in D2C are seen to offer customers the best of both virtual and real worlds. The concept has taken off because of the benefits and convenience. However, it is crucial to note that enforcing a seamless hyper-local service without an intelligent technology platform is an uphill battle. Thus, hyper-local brands must embrace the newest AI, machine learning, and data analytics technologies to ensure success.
Apr 13, 2022
How Smart Commerce is Changing the Way Organizations Operate
With its AI powered intelligence engine, the Shoptimize Growth platform has helped brands make their social commerce initiatives more effective, even as they try to adapt, evolve and stay relevant.
Apr 5, 2022
How to bring employees from bed to offices? Workplace design revamps may the answer!
“We want to make our office a ‘cool’ place where people will like to hang out, hang out, have a positive work experience and be able to balance work, fun and their personal lives,” Mangesh Panditrao, Co-Founder & CEO, Shoptimize, said.
Mar 23, 2022
Technology fueling the growth for D2C brands
Technology enables brands to make data-driven decisions, allowing them to reach an engaged audience at the right moment with the right message, hence assisting brands in growing revenues.
So, let’s dive deep to understand how technology is boosting the growth of D2C brands.
Mar 19, 2022
Scoring On The Scope Of D2C, How Shoptimize Grew By 300% In Less Than 3 Years
Inching towards a milestone of Rs. 500 crores GMV uplift, Shoptimize, a Direct To Consumer (D2C) is giving a competition to well-known brands such as Amazon itself, to create a holistic space for companies to directly reach out to their target customers digitally.
Mar 15, 2022
Women Entrepreneurs on their journey: Sathya Ramaganapathy
Every individual’s journey is unique to them. Some follow linear paths, while others meander; each is interesting in its own way.
Mar 15, 2022
Conversational AI making a mark in today’s time, how are different startups leveraging AI
Shoptimize comes in to help D2C brands thrive by unearthing business insights, leveraging an AI engine that analyses millions of data points and connects the dots.
Mar 7, 2022
EXCLUSIVE | Mangesh Panditrao, Shoptimize: Creating a gender-inclusive work environment
Mangesh Panditrao, CEO and Co-Founder, Shoptimize, in an exclusive article for MediaBrief writes about the challenges that women continue to face at the workplace and how to overcome them.
Mar 6, 2022
How will technology enable eCommerce businesses to grow in 2022?
The eCommerce industry was already on the rise, with consumers shifting to online channels, and the technological advancements further expedited its proliferation.
Feb 24, 2022
One size doesn’t fit all: India’s D2C brands tap niche marketplaces
A number of marketplaces for niche products have grown rapidly, thanks to direct-to-consumer brands looking to expand their horizons. In a crowded e-comm ecosystem, these marketplaces offer more visibility, but they’re also limited by their size.
Feb 22, 2022
The new normal necessitates the adoption of new workforce metrics by the HR
HR must design better policies and strategies to make the hybrid ecosystem more productive, robust, and secure to achieve better results
Feb 18, 2022
D2C trends that will shape the industry in 2022
The year 2021 saw a lot of technological adoption and innovation. It has accelerated the shift to a more digital world and induced long-term changes in consumer purchasing habits.
Feb 15, 2022
Fast Growth: Helping D2C brands grow their online business
Shoptimize was launched to empower brands to take control of their digital growth. From being perceived as an end-to-end e-commerce platform to becoming a growth enabler
Feb 10, 2022
BRIEF22 | Mangesh Panditrao, Shoptimize: Customer-centricity, tech integration crucial for business survival
Digital ad spending has increased substantially, and media budgets previously held for offline channels are now allocated to online media
Feb 6, 2022
Growth enablers for D2C brands to grow and enhance their visibility
The unexpected pandemic has expedited the transition to a more digital world and prompted changes in the consumers’ buying behavior that are here to stay.
Jan 16, 2022
EXCLUSIVE | Mangesh Panditrao, Shoptimize: Government support will push startups to further innovate and grow
Startups are the true lifeline of current and future innovation in India, and the Hon’ble Prime Minister of India‘s announcement declaring 16th of January as Startup Day is a welcome mirror to the importance of startups for India.
Jan 16, 2022
Recognition, reinforcement, recommendations – 50 quotes on India’s National Startup Day
January 16 is now India’s National Startup Day. These inspiring quotes capture a wealth of trends and tips on this occasion. Happy leading!
Jan 15, 2022
National Startup Day: 20 things you should know
As we celebrate India's first ever National Startup Day on January 16, 2022, here's a look at 20 things you should know about the government’s key initiatives around Startup India.
Jan 11, 2022
Challenges D2C brands need to overcome to operate in an efficient and robust way
While D2C companies continue to grow in popularity, particular challenges/gaps still need to be addressed to execute an efficient and robust D2C strategy.
Dec 13, 2021
How this AI-powered e-commerce platform is helping D2C brands generate revenue from online sales | YourStory
As the Indian consumer started spending more and more time online from mobile devices, Mangesh Panditrao and Vivek Phalak hit upon an idea
Nov 30, 2021
The growth of D2C e-commerce is visible across almost all segemnts. Brands are adopting D2C with renewed vigour
We noticed that online shopping dominated the retail ecosystem this festive season. A lot of categories saw tremendous growth in GMV from their D2C stores.
Oct 11, 2021
We are forecasting a growth of 400% in GMV' - Mangesh Panditrao
hoptimize estimates that the selected brands will be able to drive a combined annual GMV of INR 500 Crores via their D2C eCommerce channel.
Sep 9, 2021
Roll-up e-commerce makes life easier for D2C brands
Roll-up e-commerce firms are based on the principle of aggregating small brands and helping them grow through economies of scale.
Sep 6, 2021
Importance of Roll-Up eCommerce in the success of Direct-to-consumer brands
Given that disposable income is going up and customers are always ready to buy something new and exciting, it's a good time to be in D2C and in the roll-up e-commerce sector
Aug 21, 2021
101 Top Indian Information Services Companies and Startups of 2021
These startups and companies are taking a variety of approaches to innovating the Information Services industry, but are all exceptional companies well worth a follow
Aug 18, 2021
Shoptimize sees a 500 crore GMV uplift in D2C eCommerce sales through its Accelerator Program
Through this program, Shoptimize estimates that the selected brands will be able to drive a combined annual GMV of INR 500 Crores via their D2C eCommerce channel
Aug 4, 2021
Shoptimize collaborates with G.O.A.T Brand Labs to drive D2C growth in India
Shoptimize, a global D2C eCommerce platform announced a collaboration with G.O.A.T Brand Labs to accelerate growth for D2C brands in India
Jul 14, 2021
Millennials and GenZ vibe with differentiated brands
The proliferation of direct-to-consumer (D2C) or internet-first brands across categories such as apparel, beauty and personal care is another example of what the new-age consumer is looking for
Jun 30, 2021
Legacy firms are eager to grab a slice of the D2C pie
Shoptimize, the company that helps set up D2C e-commerce websites for brands and drives growth for them, has seen its business jump 300% since January
May 10, 2021
Can e-commerce bring about a fundamental change in the way we shop for vehicles in India?
The automobile segment has already moved online & is enjoying a spurt in sales through online channels." Vardhan Phadnis
May 7, 2021
Starting small, going big: How the D2C model is helping MSMEs go global
For MSMEs with limited budgets, this allows them to set up shop and start promoting their brands at much lower costs
Jan 8, 2021
Why A Robust Ecommerce Strategy Is A Must Today
Going forward, ecommerce companies are likely to continue using the D2C model, with diversified supply chains and a stronger customer support system.
Dec 30, 2020
Year End Wrap and 2021 Expectations from Brands in India
It is no secret that the pandemic has changed the world, compelling the world to accept it and adapt. Some businesses might have lost hope, but there are ones who are hustling.
Dec 30, 2020
D2C E-Commerce Trends for the Festive Season
The spike in online sales and early shopping caused many brands to run out of stocks before the festivals even began – a unique phenomenon.