News and Media

Aug 17, 2022

AI-Based E-Commerce Startup Graas Makes First India Bet

Singapore-based e-commerce solution provider Graas (growth-as-a-service) made its maiden foray into India with the acquisition of artificial intelligence-backed direct-to-consumer (D2C) platform Shoptimize for over Rs 200 crore in a cash-and-equity deal.

Aug 11, 2022

Why are brands early for the festive season party this year?

As for Mangesh Panditrao, CEO & Co-Founder, Shoptimize, brands are possibly trying to increase visibility and gain customer mindshare by stating festive promotions early in the day. He additionally points out that managing order volumes, returns, etc., during the peak of the festive season can be challenging, and so by launching the festive campaigns early, brands can ensure smooth operations and flatten the curve.

Jul 24, 2022

How can conversational AI help eCommerce brands?

Today’s customer expects a more engaging and interactive experience when it comes to online shopping and is willing to pay more for it. Brands wanting to tap into this growing market need to do everything they can to provide a superior shopping experience. With rising costs, brands will need to rely on advanced technologies such as conversational AI if they want to grow.

Jun 19, 2022

Shoptimize: Subscription-based SaaS Platform For D2C E-Commerce Businesses

"Even though there is a lot of data available, analyzing it and finding meaningful actions to promote growth requires a highly specialized skill set and cutting-edge technology. Understanding this, we launched the Shoptimize Growth Platform to assist brands in identifying hundreds of these opportunities and executing them at scale." - Mangesh Panditrao

May 23, 2022

How This Startup Is Scaling Online Revenue And Ensuring Sustained Growth Of D2C Ecommerce Brand

"For brands, it is fairly easy to set up their D2C channel. The challenge lies in scaling it and ensuring sustained growth in the face of fierce competition. It is here that Shoptimize has invested significantly and created a repeatable growth model for brands using its growth platform. While this industry was already gaining steam, the pandemic expedited this shift and substantially boosted our business.” - Mangesh Panditrao, CEO and Co-Founder, Shoptimize

May 16, 2022

Boost conversions, increase retention, and scale effortlessly to expand your e-commerce business

Customer acquisition is one of the most critical components that ensure a brand growth and sustainability in the market. For the D2C brand, social media is the most effective way to attract new customers. However, as competition grows, the CPM impressions on social media platforms, social media platforms, such as Facebook, has skyrocketed.

May 2, 2022

Startups use intelligent analytics to automate businesses

“Today the biggest challenge companies face is that they have so much data, but very often, this data is not actionable It takes a very specific skill set to be able to process this data and find meaningful actions to drive growth,” - Mangesh Panditrao CEO & Co-Founder, Shoptimize

Apr 29, 2022

Is Conversational AI Best New-Age Solution For Ecommerce?

Driving autonomous and non-frequent conversations utilising conversational voice AI products are helping brands to improvise their customer experience. Pondering the same, founders of eCommerce platforms describes its advantages and not-so-good things

Apr 21, 2022

How Can Hyperlocal Brands Write Success Stories In the D2C Landscape?

Hyperlocal brands in D2C are seen to offer customers the best of both virtual and real worlds. The concept has taken off because of the benefits and convenience. However, it is crucial to note that enforcing a seamless hyper-local service without an intelligent technology platform is an uphill battle. Thus, hyper-local brands must embrace the newest AI, machine learning, and data analytics technologies to ensure success.

Apr 13, 2022

How Smart Commerce is Changing the Way Organizations Operate

With its AI powered intelligence engine, the Shoptimize Growth platform has helped brands make their social commerce initiatives more effective, even as they try to adapt, evolve and stay relevant.

Apr 5, 2022

How to bring employees from bed to offices? Workplace design revamps may the answer!

“We want to make our office a ‘cool’ place where people will like to hang out, hang out, have a positive work experience and be able to balance work, fun and their personal lives,” Mangesh Panditrao, Co-Founder & CEO, Shoptimize, said.

Mar 23, 2022

Technology fueling the growth for D2C brands

Technology enables brands to make data-driven decisions, allowing them to reach an engaged audience at the right moment with the right message, hence assisting brands in growing revenues.
So, let’s dive deep to understand how technology is boosting the growth of D2C brands.

Mar 19, 2022

Scoring On The Scope Of D2C, How Shoptimize Grew By 300% In Less Than 3 Years

Inching towards a milestone of Rs. 500 crores GMV uplift, Shoptimize, a Direct To Consumer (D2C) is giving a competition to well-known brands such as Amazon itself, to create a holistic space for companies to directly reach out to their target customers digitally.

Mar 15, 2022

Women Entrepreneurs on their journey: Sathya Ramaganapathy

Every individual’s journey is unique to them. Some follow linear paths, while others meander; each is interesting in its own way.

Mar 15, 2022

Conversational AI making a mark in today’s time, how are different startups leveraging AI

Shoptimize comes in to help D2C brands thrive by unearthing business insights, leveraging an AI engine that analyses millions of data points and connects the dots.

Mar 7, 2022

EXCLUSIVE | Mangesh Panditrao, Shoptimize: Creating a gender-inclusive work environment

Mangesh Panditrao, CEO and Co-Founder, Shoptimize, in an exclusive article for MediaBrief writes about the challenges that women continue to face at the workplace and how to overcome them.

Mar 6, 2022

How will technology enable eCommerce businesses to grow in 2022?

The eCommerce industry was already on the rise, with consumers shifting to online channels, and the technological advancements further expedited its proliferation.

Feb 24, 2022

One size doesn’t fit all: India’s D2C brands tap niche marketplaces

A number of marketplaces for niche products have grown rapidly, thanks to direct-to-consumer brands looking to expand their horizons. In a crowded e-comm ecosystem, these marketplaces offer more visibility, but they’re also limited by their size.

Feb 22, 2022

The new normal necessitates the adoption of new workforce metrics by the HR

HR must design better policies and strategies to make the hybrid ecosystem more productive, robust, and secure to achieve better results

Feb 18, 2022

D2C trends that will shape the industry in 2022

The year 2021 saw a lot of technological adoption and innovation. It has accelerated the shift to a more digital world and induced long-term changes in consumer purchasing habits.

Feb 15, 2022

Fast Growth: Helping D2C brands grow their online business

Shoptimize was launched to empower brands to take control of their digital growth. From being perceived as an end-to-end e-commerce platform to becoming a growth enabler

Feb 10, 2022

BRIEF22 | Mangesh Panditrao, Shoptimize: Customer-centricity, tech integration crucial for business survival

Digital ad spending has increased substantially, and media budgets previously held for offline channels are now allocated to online media

Feb 6, 2022

Growth enablers for D2C brands to grow and enhance their visibility

The unexpected pandemic has expedited the transition to a more digital world and prompted changes in the consumers’ buying behavior that are here to stay.

Feb 1, 2022

Budget 2022: What's in store for start-ups and MSMEs?

This year’s budget placed a considerable focus on almost all industries, emphasizing digitization and tech-driven areas.

Jan 16, 2022

EXCLUSIVE | Mangesh Panditrao, Shoptimize: Government support will push startups to further innovate and grow

Startups are the true lifeline of current and future innovation in India, and the Hon’ble Prime Minister of India‘s announcement declaring 16th of January as Startup Day is a welcome mirror to the importance of startups for India.

Jan 16, 2022

Recognition, reinforcement, recommendations – 50 quotes on India’s National Startup Day

January 16 is now India’s National Startup Day. These inspiring quotes capture a wealth of trends and tips on this occasion. Happy leading!

Jan 15, 2022

National Startup Day: 20 things you should know

As we celebrate India's first ever National Startup Day on January 16, 2022, here's a look at 20 things you should know about the government’s key initiatives around Startup India.

Jan 15, 2022

What National Startup Day means for startups

Here is what the startup ecosystem thinks about India's first National Startup Day 2022, celebrated on January 16.

Jan 11, 2022

Challenges D2C brands need to overcome to operate in an efficient and robust way

While D2C companies continue to grow in popularity, particular challenges/gaps still need to be addressed to execute an efficient and robust D2C strategy.

Dec 13, 2021

How this AI-powered e-commerce platform is helping D2C brands generate revenue from online sales | YourStory

As the Indian consumer started spending more and more time online from mobile devices, Mangesh Panditrao and Vivek Phalak hit upon an idea

Nov 30, 2021

The growth of D2C e-commerce is visible across almost all segemnts. Brands are adopting D2C with renewed vigour

We noticed that online shopping dominated the retail ecosystem this festive season. A lot of categories saw tremendous growth in GMV from their D2C stores.

Oct 11, 2021

We are forecasting a growth of 400% in GMV' - Mangesh Panditrao

hoptimize estimates that the selected brands will be able to drive a combined annual GMV of INR 500 Crores via their D2C eCommerce channel.

Oct 3, 2021

Why big brands should go online

The long-term shift to digital, however, is because of much more than just lockdown-related compulsion.

Sep 9, 2021

Roll-up e-commerce makes life easier for D2C brands

Roll-up e-commerce firms are based on the principle of aggregating small brands and helping them grow through economies of scale.

Sep 8, 2021

Startup Digest: Shoptimize sees a Rs 500-cr GMV uplift in D2C ecommerce sales through its program

Here are the top stories that made headlines in the startup universe.

Sep 6, 2021

Importance of Roll-Up eCommerce in the success of Direct-to-consumer brands

Given that disposable income is going up and customers are always ready to buy something new and exciting, it's a good time to be in D2C and in the roll-up e-commerce sector

Aug 21, 2021

101 Top Indian Information Services Companies and Startups of 2021

These startups and companies are taking a variety of approaches to innovating the Information Services industry, but are all exceptional companies well worth a follow

Aug 18, 2021

Shoptimize sees a 500 crore GMV uplift in D2C eCommerce sales through its Accelerator Program

Through this program, Shoptimize estimates that the selected brands will be able to drive a combined annual GMV of INR 500 Crores via their D2C eCommerce channel

Aug 4, 2021

Shoptimize collaborates with G.O.A.T Brand Labs to drive D2C growth in India

Shoptimize, a global D2C eCommerce platform announced a collaboration with G.O.A.T Brand Labs to accelerate growth for D2C brands in India

Jul 14, 2021

Millennials and GenZ vibe with differentiated brands

The proliferation of direct-to-consumer (D2C) or internet-first brands across categories such as apparel, beauty and personal care is another example of what the new-age consumer is looking for

Jun 30, 2021

Legacy firms are eager to grab a slice of the D2C pie

Shoptimize, the company that helps set up D2C e-commerce websites for brands and drives growth for them, has seen its business jump 300% since January

Jun 26, 2021

Wake-up Call

As business came to a standstill during last year's lockdown, food retail companies and restaurants embraced technology to stay afloat

Jun 21, 2021

India MSME Summit 2021

Empowerment, ecommerce, excellence - 40 quotes on the key role and transformation of the MSME sector

Jun 10, 2021

The Dialogue By Inc42 & Microsoft

How India’s eCommerce enablers are helping India’s D2C brands scale up

May 31, 2021

There is no dearth of challenges in every entrepreneur’s journey

Formal education is an indicator of consistent efforts and focuses from an early age

May 18, 2021

What demonetization did to digital payments, COVID-19 is doing to eCommerce

One major trend in the post-Covid shopping landscape is the growth of D2C (direct-to-consumer) brands

May 10, 2021

Can e-commerce bring about a fundamental change in the way we shop for vehicles in India?

The automobile segment has already moved online & is enjoying a spurt in sales through online channels." Vardhan Phadnis

May 8, 2021

How data analytics will transform D2C eCommerce space

As D2C ecommerce brands gear up to make their presence felt in 2021, here’s how data analytics can change the game for them

May 7, 2021

Starting small, going big: How the D2C model is helping MSMEs go global

For MSMEs with limited budgets, this allows them to set up shop and start promoting their brands at much lower costs

Jan 8, 2021

Why A Robust Ecommerce Strategy Is A Must Today

Going forward, ecommerce companies are likely to continue using the D2C model, with diversified supply chains and a stronger customer support system.