News and Media

May 16, 2022

Boost conversions, increase retention, and scale effortlessly to expand your e-commerce business

Customer acquisition is one of the most critical components that ensure a brand growth and sustainability in the market. For the D2C brand, social media is the most effective way to attract new customers. However, as competition grows, the CPM impressions on social media platforms, social media platforms, such as Facebook, has skyrocketed.

May 2, 2022

Startups use intelligent analytics to automate businesses

“Today the biggest challenge companies face is that they have so much data, but very often, this data is not actionable It takes a very specific skill set to be able to process this data and find meaningful actions to drive growth,” - Mangesh Panditrao CEO & Co-Founder, Shoptimize

Apr 29, 2022

Is Conversational AI Best New-Age Solution For Ecommerce?

Driving autonomous and non-frequent conversations utilising conversational voice AI products are helping brands to improvise their customer experience. Pondering the same, founders of eCommerce platforms describes its advantages and not-so-good things

Apr 21, 2022

How Can Hyperlocal Brands Write Success Stories In the D2C Landscape?

Hyperlocal brands in D2C are seen to offer customers the best of both virtual and real worlds. The concept has taken off because of the benefits and convenience. However, it is crucial to note that enforcing a seamless hyper-local service without an intelligent technology platform is an uphill battle. Thus, hyper-local brands must embrace the newest AI, machine learning, and data analytics technologies to ensure success.

Apr 13, 2022

How Smart Commerce is Changing the Way Organizations Operate

With its AI powered intelligence engine, the Shoptimize Growth platform has helped brands make their social commerce initiatives more effective, even as they try to adapt, evolve and stay relevant.

Apr 5, 2022

How to bring employees from bed to offices? Workplace design revamps may the answer!

“We want to make our office a ‘cool’ place where people will like to hang out, hang out, have a positive work experience and be able to balance work, fun and their personal lives,” Mangesh Panditrao, Co-Founder & CEO, Shoptimize, said.

Mar 23, 2022

Technology fueling the growth for D2C brands

Technology enables brands to make data-driven decisions, allowing them to reach an engaged audience at the right moment with the right message, hence assisting brands in growing revenues.
So, let’s dive deep to understand how technology is boosting the growth of D2C brands.

Mar 19, 2022

Scoring On The Scope Of D2C, How Shoptimize Grew By 300% In Less Than 3 Years

Inching towards a milestone of Rs. 500 crores GMV uplift, Shoptimize, a Direct To Consumer (D2C) is giving a competition to well-known brands such as Amazon itself, to create a holistic space for companies to directly reach out to their target customers digitally.

Mar 15, 2022

Women Entrepreneurs on their journey: Sathya Ramaganapathy

Every individual’s journey is unique to them. Some follow linear paths, while others meander; each is interesting in its own way.

Mar 15, 2022

Conversational AI making a mark in today’s time, how are different startups leveraging AI

Shoptimize comes in to help D2C brands thrive by unearthing business insights, leveraging an AI engine that analyses millions of data points and connects the dots.

Mar 7, 2022

EXCLUSIVE | Mangesh Panditrao, Shoptimize: Creating a gender-inclusive work environment

Mangesh Panditrao, CEO and Co-Founder, Shoptimize, in an exclusive article for MediaBrief writes about the challenges that women continue to face at the workplace and how to overcome them.

Mar 6, 2022

How will technology enable eCommerce businesses to grow in 2022?

The eCommerce industry was already on the rise, with consumers shifting to online channels, and the technological advancements further expedited its proliferation.

Feb 24, 2022

One size doesn’t fit all: India’s D2C brands tap niche marketplaces

A number of marketplaces for niche products have grown rapidly, thanks to direct-to-consumer brands looking to expand their horizons. In a crowded e-comm ecosystem, these marketplaces offer more visibility, but they’re also limited by their size.

Feb 22, 2022

The new normal necessitates the adoption of new workforce metrics by the HR

HR must design better policies and strategies to make the hybrid ecosystem more productive, robust, and secure to achieve better results

Feb 18, 2022

D2C trends that will shape the industry in 2022

The year 2021 saw a lot of technological adoption and innovation. It has accelerated the shift to a more digital world and induced long-term changes in consumer purchasing habits.

Feb 15, 2022

Fast Growth: Helping D2C brands grow their online business

Shoptimize was launched to empower brands to take control of their digital growth. From being perceived as an end-to-end e-commerce platform to becoming a growth enabler

Feb 10, 2022

BRIEF22 | Mangesh Panditrao, Shoptimize: Customer-centricity, tech integration crucial for business survival

Digital ad spending has increased substantially, and media budgets previously held for offline channels are now allocated to online media

Feb 6, 2022

Growth enablers for D2C brands to grow and enhance their visibility

The unexpected pandemic has expedited the transition to a more digital world and prompted changes in the consumers’ buying behavior that are here to stay.

Feb 1, 2022

Budget 2022: What's in store for start-ups and MSMEs?

This year’s budget placed a considerable focus on almost all industries, emphasizing digitization and tech-driven areas.

Jan 16, 2022

EXCLUSIVE | Mangesh Panditrao, Shoptimize: Government support will push startups to further innovate and grow

Startups are the true lifeline of current and future innovation in India, and the Hon’ble Prime Minister of India‘s announcement declaring 16th of January as Startup Day is a welcome mirror to the importance of startups for India.