What The Hack brought to you by Shoptimize

Stories from the frontlines of D2C eCommerce

From that very first sale to running out of stock just before Valentine's Day. From chasing the bank for credit, to chasing Facebook... also for credit! Starting up in the garage, to exiting with a mind boggling valuation. Working with friends, foes, spouses, pets and everything in between... Grab your popcorn and get ready to listen to stories from the exciting world of D2C eCommerce.

Each episode of What The Hack unveils the candid stories, experiences, and insights of people and companies that are breaking new ground in D2C eCommerce.

Learn from the best with our host Mangesh Panditrao, CEO & Co-Founder of Shoptimize.  

What The Hack - Episode 1
Play Video

Episode 1

In conversation with Arjun Vaidya, Venture Lead for India at Verlinvest and Founder of Dr. Vaidya’s, which was recently acquired by RP Sanjiv Goenka Group.  Vaidya’s is India’s largest D2C Ayurveda brand.

Listen to Arjun's journey, from becoming a founder at a very young age to  creating a new category and successfully exiting his business in 2021.